It is essential that the product is well displayed and presented in an attractive and eye-catching manner for a retail store to grab customers’ attention and persuade them to buy its products.
Perfect skin, an ultra-thin waist, and long, gorgeous legs that pop out of store windows! They tempt us to take a look while passing in front of a beautiful setting in a window. This is the world of Mannequins!
There are many methods to promote a brand and its sales. Mannequins are used as one of these methods of presenting merchandise.
Mannequins – a way to keep articles safe
For a layman, mannequins are dolls that showcase the latest trends in the store.
These are essential tools of the retail business. They first communicate with customers through visual merchandising. Displaying the store’s fashionable clothes is the first step in attracting potential customers to the store. In addition, it offers free advertising on the front of the store.
Retailers put the best clothes on mannequins to attract customers to their stores. They first leverage their strategy grip.
It is natural for customers to see the storefront first. The customer decides to enter the store based on the information he has assimilated by looking at the window. Mannequins add value to the merchandise. They draw attention to the universe of the store and encourage customers to buy. They are generally sources of income on their own.
The display is not the only goal of mannequins
The customer should also understand the use of the product. It is at this moment that the mannequins intervene with generally a perfect scenario.
Mannequins can give a complete understanding of the usefulness of the product. For example, each “occasion” needs different clothes. For example, it is necessary to wear sports clothes to play games.
Mannequins can effectively show what clothes to wear when and how.
Models of window mannequins: realistic, busts, etc.
Several models of mannequins and accessories like Displetech exist that can be customized as per the needs. Here are the different kinds of mannequins and what they are used for:
Mannequins busts: generally used by lingerie stores,
Realistic mannequins: they allow a very realistic staging of the products presented to the extent that they can be humanized by their makeup, their wig, etc.,
Stylized mannequins: these mannequins do not need makeup and already have a sculpted hairstyle; they can be used longer than realistic mannequins,
Abstract mannequins: they do not have a sculpted face; the shape and abstract features are represented. Conclusion: Mannequins play a prominent role in the clothing retail industry today. They have undoubtedly become effective and essential tools for attracting customers from retailers around the world. They add tremendous value to the products, the brand image, and the growth of the retail business.