Selling clothes, accessories, or gadgets is quite different from selling food and beverages. There is also a slight disparity in the way you present food products and non-food products on visual merchandising displays inside your shop.
This article will discuss the factors you should consider when arranging the retail interior andexhibition design of retail food shops and sit-down restaurants and cafes.
In this article, food shops are stores that primarily sell fresh and ready-to-eat food products. Bakeshops, patisseries, and cakeshops are among examples of food shops.
Here are the factors you must consider when planning the retail interior design of your food shop in Singapore:
It is vital for food shop owners to know that customers differ depending on the product they sell. They also need their target customer when planning retail and exhibition design for their shop.
For example, a cake shop that specialises in birthday and celebration cakes targets kids and families. Their cake design, as well as the interior design of the shop, can be colourful, quirky, playful, and whimsical.
On the other hand, a cake shop that specialises in wedding cakes targets adult couples. Since the cake will be used in formal events and celebrations, the cake design and the store’s retail interior design exude elegance, sophistication, and simplicity.
You can determine the specialities of these two cake shops by comparing the overall atmosphere of their shop.
Thevisual merchandising displays for food shops are quite different from other shops.
Firstly, displaying fresh food on the shelf needs proper care; otherwise, dust contaminates them.
Secondly, some food needs to be stored at a specific temperature. Some are okay with room temperature, whilst others need to be refrigerated.
Lastly, you need to consider pests! Food attracts pests, such as cockroaches and ants. Exposing your food tovisual merchandising displays without proper care and protection may result in food shop infestation.
Cake Shops and patisseries use glass cases to display their food products. It protects the food from dust and insects whilst refrigerating them. These glass cases have lights as well that will help highlight the products.
Cleanliness and organisation are a top priority if you sell food. Your store’s condition reflects the quality of your food. If your shop is dirty and full of clutter, your customers would assume you made the food in a filthy environment.
Moreover, a dirty shop attracts germs and pests that could contaminate your food.
When organising your retail interior design in Singapore, keep all the bulky machines you use for cooking or baking in the kitchen. Always clean your glass cases before and after displaying your items.
Customers feel comfortable and safe eating your food if they know it comes from a clean place.
Not because you sell food does not mean you don’t have to be creative. Some cake shops established decades ago display vintage mementoes of their old shop. It tells the story and history of the shop, adding to its character.
For example, instead of clay ovens used in many bakeries decades ago, some bakeshops restore them and make them a part of decorations.
You can hire an exhibition company in Singapore to upgrade your food shop decorations!
The next part will discuss how to plan the interior design of your sit-down food shops.
Sit-down food shops are basically stores where people can eat and enjoy the food they buy in the shops. Restaurants, cafes, and alfresco bars are examples of sit-down food shops.
Here are the factors you should consider when planning the retail interior design of sit-down food shops in Singapore:
Restaurants and cafes are busy as a bee, sometimes even chaotic at peak hours. It is vital for customers and the servers to navigate the floor efficiently without bumping into each other.
Restaurant owners must identify the areas with the most foot traffic and consider the accessibility of the washroom, fire exits and windows, and furniture placement.
Believe it or not, flooring matters in restaurants and cafes.
Firstly, tons of spills happen every day in a restaurant or cafes. Flooring with a proper grip on the shoes despite being wet ensures customer safety.
Secondly, staff has to clean different spills, from soup to wine. It is crucial for the flooring to be easy to maintain and clean.
Lastly, the flooring should be durable. Hundreds of people walk on them daily. The flooring should be made of material that can withstand heavy foot traffic and frequent cleaning without wearing out quickly.
You can consult your retail interior design in Singapore regarding the best flooring option for a restaurant.
Restaurants need a lot of tables, chairs, baby chairs, and lighting fixtures.
When choosing tables and chairs, consider their sizes first. If you want to cater to more than 50 customers simultaneously, choose smaller furniture, especially if your restaurant is not too big.
You can also consider the mobility of the furniture. There are tables that are fixed to the floor, whilst others are moveable. You can connect these mobile tables to make a larger one.
Many restaurants choose to bespoke their furniture to match their branding and aesthetics. You can ask your exhibition company in Singaporeto find a furniture shop that offers customised fittings.
Acoustics refers to noise reduction. Restaurants are noisy, especially at peak hours. Improving the acoustics by adding drapes and soft furniture can help reduce the noise. It is helpful for cafes and high-end restaurants.
If theretail interior design of non-food shops in Singapore focuses on appeal and functionality, the interior design for food shops considers more than that. They also concentrate on safety, cleanliness, and comfort.
Consider these eight factors when designing your cafe or bakeshop.
Dezign Format is committed to upgrading your retail interior design in Singapore. Visit Dezign Format today.