The typical local TV commercial is something we’ve all seen. Local media services or news stations often create these 30-second ads that feature a business owner explaining the benefits of their products or recent specials. But as a business owner, you might want something more. You might be searching for a commercial video production that engages your target audience, but not in an overly direct manner.
Below are five principles that make commercials stand out. Remember, videos are best when part of a marketing strategy that aligns with your business goals.
- Tell your company or brand’s story.
Although it sounds easy, many commercials focus on features and benefits rather than telling a story that we can relate to. Hire a professional crew to film the commercial. You can let go of your script and create a short film. This is not your average commercial that people will remember 30 seconds later. Don’t tell the audience all about your brand; grab their attention and take them on a journey with you.
- Hire on-screen talents.
Many business owners attempt to save money on their video productions by offering to do the presentations themselves. You might be better off not doing so for many reasons. For instance, you might get nervous before shooting a commercial, and it might show. You may struggle to remember the lines or have difficulty using the footage if your speech is too monotonous or quiet. Or you might not have the talent to do on-screen work.
It would help if you had someone who could understand your audience and relate to them on the screen. Commercials that are relatable to the audience and can be identified with by them will get their attention.
- Engage your audience.
A new era of free streaming is making audiences more frustrated by commercials than ever. Whether online or on TV, a video must work harder to grab an audience’s attention. You have to find the right balance between entertaining and making sure your brand is remembered every time you do a commercial. Although many people can recall funny commercials, few will remember the person who made them. Make sure your story, the humour used, and your brand message are clear and accurately represented.
- Choose your direction.
First, identify who you’re speaking to. Next, you should come up with a creative direction to appeal to that group. If you are trying to sell a premium sedan for families, a cute little kid dressed in a costume might be a good choice.
A professional video production company can help you produce your commercial and help you choose the best direction for your video. It can leverage your strengths, keeping in mind that you have a business to run. They can take care of all aspects of marketing planning and execution. Knowing your brand story is the best way to start.
- Get to know your brand fully.
It doesn’t matter if you have the most talented actors and the best crew. It will all fall apart if there isn’t an established brand. TV commercials can be used to introduce new brands or maintain a relationship with customers. Your brand is what will make you stand apart from all the other brands. Spend the time to build your brand.
Commercial video production can help you stand out in your marketing efforts. If your marketing success is tied down to one video, either online or on TV, you might need to take a step back and reevaluate your brand and your marketing strategy.